Cloudframe offers a full database design and build package including maintenance and data analysis. We use Salesforce as the majority of clients we work with are non-profit or local authorities commissioning services from non-profit agencies (Salesforce offers a discount of 70% to non-profit customers along with 10 free licenses in perpetuity for qualifying charities).

We will work with you from initial stages of exploring your needs and the features of the Salesforce environment right through to building, data migration and training, and on-going support. 

Why Salesforce?

Salesforce offers a one-stop shop for your website, CRM (Customer Relationship Management) and integration with pre-existing systems (including SAGE, Mailchimp, Outlook amongst a huge array of other applications). It is highly customisable and offers a modern user-friendly interface backed up by a highly secure and is GDPR (General Data Protection Regulation) ready. Read here about how Salesforce have prepared for GDPR.


Ian has worked with data analysis and Salesforce systems for over 17 years.

Starting work in London for Rothschild Asset Management and Deutsche Bank in a Business Analyst role, Ian worked on a cloud-based trade settlement system and trained the new team in India when the department was outsourced.

Over the last 13 years Ian has been working in the non-profit sector, working on CHAIN (Combined Homelessness Information Network) and reconfiguring the system onto the Salesforce platform in 2011.

In 2012 Ian set up Real Systems, designing and building systems based on the Salesforce platform for non-profit and local authority clients. A big fan of the Salesforce Foundation, Ian continues to look for innovative ways of leveraging the technology behind the platform for the benefit of small to medium size charities. This has included continuing to develop CHAIN in response to changing strategies to combat rough sleeping in the capital, recently developing in-system mapping tools and a mobile-friendly interface for outreach workers.

In addition to having an extensive knowledge of the Salesforce platform, Ian has performed complex data analysis for a number of projects including a longitudinal analysis of CHAIN data (in association with NatCen, National Centre for Social Research) and most recently for Fulfilling Lives, Stoke in conjunction with Becky Rice. In his previous role as CHAIN Information Manager, Ian was responsible for producing the annual and quarterly rough sleeping reports for London.



Becky has more than 15 years’ experience in the design and delivery of research, evaluation and policy projects, as well as managing teams delivering statistical analysis, information management and research. She has an MSc in Social Science Research Methods.

Becky specialises in mixed-methods evaluation and research; research with vulnerable groups; research training; peer research; facilitation; focus groups; depth-interviews; surveys; policy analysis; and management and analysis of large datasets.

Becky’s career has focused on social exclusion with extensive experience of research related to homelessness, housing, neighbourhood deprivation, offending and substance misuse, as well as a wider portfolio including the arts and regeneration.

She has conducted research with a broad spectrum of participants including children and young people, street homeless people, street-based sex workers, people with mental health problems and professionals such as front-line workers and directors.

Roles have included Head of Research and Information at St Mungo’s Broadway, Senior Research at Shelter and Research Fellow at University of East London.